URAM in Kazan is the largest all-season extreme park in Russia and Europe; its name comes from the Tatar word for “street” and stands for Urban Art Movement.
Role: art director and designer
For the key visual, I took inspiration from the park itself. Aerial photography reveals its distinctive geometry — bowls, pools, ramps, quarter pipes and ledges. I traced these outlines and reduced them to a set of bold, simplified shapes. These shapes become the backbone of the visual language: they frame photography, hold typography and set the rhythm of every layout, from street posters to merch. The result is a system that feels as raw and dynamic as the park, and is recognizable even without a logo.
