The marketing campaign was built to introduce qic.market, a new product from QIC: an online platform for people who want to buy a new car or sell their own. The car market in Qatar is crowded and buyers already have their habits, so the main task was to make the new product noticeable, explain it in seconds, and bring in the new clients.
The marketing campaign was built to introduce qic.market, a new product from QIC: an online platform for people who want to buy a new car or sell their own. The car market in Qatar is crowded and buyers already have their habits, so the main task was to make the new product noticeable, explain it in seconds, and bring in the new clients.
Role: concepting, graphic design and some assets of the motion design
The campaign was built around one simple message: buying a car can be as easy as buying groceries. Instead of the usual automotive ads with dealers and specs, we went for a light, clean, tech-like look, closer to fintech brands than to car commercials, and made all communication bilingual, in English and Arabic, to reach the whole audience in Qatar.
The campaign was built around one simple message: buying a car can be as easy as buying groceries. Instead of the usual automotive ads with dealers and specs, we went for a light, clean, tech-like look, closer to fintech brands than to car commercials, and made all communication bilingual, in English and Arabic, to reach the whole audience in Qatar.
The key visual was designed to work across both digital and offline channels. Beyond social media and online ads, it was adapted for banners, billboards, signage and other outdoor formats, keeping the same clean look and recognizable packaged-car image wherever people met the brand.
The key visual was designed to work across both digital and offline channels. Beyond social media and online ads, it was adapted for banners, billboards, signage and other outdoor formats, keeping the same clean look and recognizable packaged-car image wherever people met the brand.
