At QIC, I also handled communication design for performance marketing, social media, in-app placements and web.
I was involved not only in production but also in the creative process, contributing ideas and messaging during team brainstorms.
Role: communication and creative designer
A big part of my role was supporting visual communication across the QIC app and website. I created a wide range of content for both platforms, working closely with product designers and product managers to make sure every visual fit the product logic, the user flow and the brand at the same time.
I also designed performance marketing creatives for QIC, producing high volumes of ad variations across platforms and formats, and refining them with the marketing team based on campaign results.
Each ad message was packed into three design variations for testing, each produced in English and Arabic and adapted into five sizes for different platforms. That meant 30 assets for every single message.
I also created content for QIC’s social media, with a focus on Instagram. Alongside regular posts and carousels, I produced creative motion content using generative AI tools. I worked with the content team from the idea stage, helping come up with concepts for posts.
